He’s a big, powerful, muscle bound monster with unending strength, and athleticism. He’s the one named natural disaster whose intimidating presence guarantees a victory every time he’s in the ring.
And he’s not Goldberg.
Sick of the comparisons yet? You should be.
From the moment that Skip Sheffield, formerly of the Nexus, was reintroduced in WWE as Ryback, fans have immediately cried foul at the transformation.
His appearance, his move-set, the fact that every match he works is a squash—there are so many similarities, that it’s almost as if WWE intends on the comparison being made.
Perish the thought.
While I for one do not believe that Vince McMahon’s goal was to produce a Goldberg for the modern era, I will say that I don’t feel WWE is all that unhappy with the buzz from fans about him.
Not that the company is thrilled with another worker’s name being chanted when a current Superstar is in the ring, but the fact is there has not been a lot of work put into promoting Ryback thus far. Yes, there have been some quick “upcoming” spots, previewing his next match, but that has really been the extent of it.
Nothing has really been done to set Ryback apart from any other WWE Superstar, so until they put the marketing machine behind him, they really have no one to blame but themselves.
But the fact is, buzz is buzz. Fans are talking about Ryback, they have taken notice, and at the end of the day, that’s what matters. There is nothing worse than a non-reaction from the crowd, or worse yet, ignoring the Superstar altogether.
In Vince McMahon’s world, all that is needed is for the reaction to take place, and for Ryback to get some attention from fans. Mission accomplished on both fronts.
Now, all that’s left is to work on Ryback the character, and Ryback the worker. And, if anyone can produce the right environment to help this guy become a main event Superstar, it’s Vince and WWE creative.
So, now that we have figured all of that out, back to this crazy Goldberg thing that just will not go away.
Thanks to writers like me. Sorry about that.
While Goldberg remains one of the most highly debated pro wrestlers the business has ever seen, the truth is, he walked away in 2004. His time is done, and he has shown no interest in ever returning to the industry that made him a star.
Ryback’s time is now, and the question becomes will his career live up to that of the six foot, 266 pound goateed wrecking machine that came before him? Perhaps.
Or, perhaps he may just surpass it.
I do not make this claim lightly. What Goldberg accomplished cannot be taken away from him, and despite the clouds that may linger over his career, there can be no denying the impact that he had on the business.
But, Goldberg was Goldberg long before he worked for Vince McMahon. He was a phenomenon in WCW, a living contradiction to that company’s belief that older was better, that firmly established stars should be in the driver’s seat, and pushed to the moon.
Goldberg was the one exception to the rule, and it’s that character that debuted in WWE. He brought all of that spotlight, and that history, with him. He was already custom made for a brand new run in the biggest pro wrestling company in the world.
Ryback, on the other hand, is still a work in progress. He’s a big, muscled up lump of clay, a guy whose only claim to fame was being a member of the Nexus, and that spot died with that faction. He is a clean slate, and now it’s up to WWE to build upon that.
There’s no baggage, no ego, no preconceived notions, or accommodations expected on the part of Ryback. He’s there. He’s hungry, and he’s willing to do what it takes to get over. Right now, he is in that cooperative frame of mind, the one in which he’s told what to do, and he does it. He wants a spot, and will work to get it.
To put it another way, Ryback is Vince McMahon’s creation.
Though Goldberg‘s WWE career has often been criticized, I believe that his run in the company was perhaps not as big, or as relevant, as it could have been, if he had been born and bred in the house that McMahon built.
Goldberg was a WCW guy. Pure and simple. Created and developed by Eric Bischoff, and marketed as the man to beat down South. He was as WCW as John Cena is WWE.
Yes, the Rock, Chris Jericho, Triple H, and Brock Lesnar all did the job to him. And yes, he was the World Heavyweight Champion. But, was he ever truly over?
Like, really over?
Could it be that many fans during that time also considered Goldberg a WCW guy, and responded accordingly?
Again, Ryback has none of these issues. He is getting over based upon what he’s doing, and how WWE is handling him. The Goldberg chants may still be there, but I believe that eventually the chorus will disappear, or be rendered irrelevant by the pop that he is currently getting, and will continue to receive.
His ring work may be rough, but again, he has time to improve. While he’s getting better, and learning to handle himself, WWE fans are learning to dig what he’s doing. And when the time comes for him to start working some established stars, he should be ready, both physically, and mentally.
WWE is prepping this guy, folks. I just have a feeling about it.
When it comes to Goldberg, he was a force of nature that cannot be denied. He accomplished so much in such a short amount of time, and he left an indelible mark on the business forever.
Will we one day say the same about Ryback?