Cena to debut new pink attire (Breast Cancer Awareness)

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Snowman1

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John Cena will debut new pink attire in recognition of breast cancer awareness at tonight’s Night of Champions pay-per-view event in Boston, Massachusetts, according to The Boston Herald.

The publication released a photo of Cena donning his new threads late Saturday, which includes a black “Rise Above Cancer” T-Shirt with a pink logo and pink “Rise Above Cancer” cap.

Cena will be wearing his new gear through October, which is National Breast Cancer Awareness Month, as WWE partners with Susan G. Komen for the Cure to eradicate breast cancer. The WWE Superstar has a personal reason for helping out the cause.

“One of the reasons I really wanted to do something with Susan G. Komen is because of my brother,” said Cena. “Early detection saved his life.”

Cena’s youngest brother, Sean, discovered last November that he had brain cancer.

“Sean’s doing extremely well,” said Cena. “It was an inoperable brain tumor, but one of the main reasons he’s done well is the early detection. I know it’s brain cancer and breast cancer, but that key is early detection.”

Though the partnership seems odd on the surface, there are more than five million women who watch WWE programming every week, making it the perfect match.

“It’s very exciting for us to be partnered up with Susan G. Komen,” said Paul “Triple H” Levesque, WWE’s Executive Vice President of Talent and Live Events. “The WWE and John Cena have such a large female fan base, so it’s important for us to support the people who have supported us for so long.”

The full story is available at BostonHerald.com, which enclosed a photo of Cena in the attire.

07e381_091312cena02.jpg


Not half bad tbh, awesome cause.
 

Brother Loathe

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I know it's for cancer and all, and that's great. But, was not expecting pink fot his next attire..
 

Stopspot

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It is. Nice to see Cena acknowledging something so serious and worthwhile. First time in a long while I won't complain on his color changes.
 

Lackin

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is it permanent
 

Farooq

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Wouldn't it be better to play an informical or something else then to wear pink? Good reason to wear it I suppose...
 

Aids Johnson

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I was expecting pink tee and black jorts. This isnt bad.
 

Wacokid27

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Good cause. It also reflects how MLB, NFL, and other sports organizations in the US focus on pink highlighting and branding during October. I always love seeing the NFL guys wearing pink wristbands and such through the month.

wk
 

Matt

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wonder how long he will wear this!