- Creative team is discussing the possibility of altering John Cena's character when he returns from his neck injury. WWE would like him to have a stronger connection with the audience, similar to The Rock and Steve Austin. One idea is to have him turn heel, but officials are worried about the effect of merchandise sales it would have.
Source- LOP
Personally i think Cena going heel would be the right thing to do but then again wwe might not do it since he has such a big fanbase and causing kids to not like him and the merchandise to drop like they said.
Thoughts?