The fact of the matter is, with WWE being on this PG rated broadcasting it will never do itself justice. Any idea that they will come up with, will come at a price and that price is nothing feeling realistic. This is for two reasons (which could be why they don't even create characters but use these cheesy somewhat real names for the wrestlers):
1. By WWE sticking with the PG rating way of broadcasting their shows and ideas, it take away from the deeper stories, it take away from the uncensored style of the shows/PPVs, it keep the characters in the pockets most the time with no real edge (especially heels) and the aggressive wrestling is often withheld when in/out the ring and selling stories through the fight. It just won't be the same unless they finally change this, which looks like never.
2. This reason might come off offensive to some but I assure you that I mean no harm but we live in an age of "reality" and technology. What do I mean by "reality"?? I mean people often or not are busy trying to live a life of glam and showing off, talking trash, stabbing one another in the back (sometimes litterally), our world is a sloppy mess these days. I say this is a problem is because if people aren't seeing or hearing about some type of gossip or scandal or risque news then they really aren't that interested and that's where they used to draw in more viewers and fans to want to watch every show possible. As far as technology, it can really be it's own worst enemy at times which most of us already know. With social accounts and fans/journalists who can now reveal these wrestlers personal life, it takes away from the fantasy and mystique of what WWE once was. So this is often a drawback and with a lot of blog sites with insider news, you really never have to watch a WWE program ever if the information and results are coming out before the shows/matches.
All in all, they tried to create something organic but there wasn't nothing too "horror" about the house (other than Bray being the weird character he has been). But what made things worse was the fact that they announced that the match would later end up back in the ring. I would have just had a ref go out there and officiate the match there, get it over with out there. The "House of Horror" would have been more demonic and scary, would have stuntmen looking like zombies/demons, the inside would have been filmed in a much, much darker ambience with maybe a few spotlights/flood lights, rooms could have had glowing colored lights as Orton walked by, smoke effect, the works! It really lacked the excitement that it was built up to be.