Bellator 52 Ratings on MTV2 Are Up

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Like the UFC this past weekend, Bellator 52 also experienced an upswing in ratings. The card was the quarterfinals of the heavyweight tournament. The ratings for Bellator has appeared to be disappointing since they made the move to MTV2 and in some ways they have been. However, it is all about putting things in perspective. This weekend's show did a combined rating of 465,000 viewers with a .33 market share. The telecast peaked between 9:30 and 9:45 p.m. with 345,000 people tuning in for the fights.

Since moving to MTV2, Bellator has seen a rise in popularity and ratings. In one year's time, the ratings for the key 18-34 year old male demographic are up by 111% and 62% in average audience. These are great numbers for a show that features mainly prospects on a network without many viewers. WIth plans of making the jump over to SpikeTV in 2013, these numbers will only improve.

The card saw Mike Hayes, Blagoi Ivanov, Eric Prindle, and Ron Sparks advance to the heavyweight tournament's semifinals. There was no super fight.

SBN coverage of Bellator 52


 
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