How can you extend this feud? He gets Heyman inside the cell, how will Heyman escape Punk's clutches, and since the fans have now paid $100 to watch this not get resolved I'll bet they won't pay it ag... well, pay-per-view buyers are mostly habitual anyway. What are they gonna do? Have Big E run down Heyman instead of Punk (please), bring back Brock (sounds good too), add a new Heyman guy with actual credibility (HENRY)?
I would pay to see Russo try to write his way out of this wet paper bag of a feud