The 36-year-old Silva, who meets Japan’s Yushin Okami later this month in the main event of UFC 134, recently closed a sponsorship agreement with the sports apparel mega-brand. Nike Brazil Director of Sports Marketing Luis Alexandre confirmed the deal to UOL.com.br Tuesday; exact terms were not disclosed.
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On Monday, officials from Brazilian soccer team Sport Club Corinthians Paulista -- also sponsored by Nike -- announced a multi-tiered marketing initiative in which the pound-for-pound great will be prominently featured. Silva, a well-known Corinthians booster, will don the club’s jersey during his entrance at UFC 134 and will lend his name to a new MMA facility to be constructed by the team in his hometown of Sao Paulo.
This is obviously excellent news for Silva, and MMA in general. Attracting the biggest sponsors possible can only help the sport in the long run....
On Monday, officials from Brazilian soccer team Sport Club Corinthians Paulista -- also sponsored by Nike -- announced a multi-tiered marketing initiative in which the pound-for-pound great will be prominently featured. Silva, a well-known Corinthians booster, will don the club’s jersey during his entrance at UFC 134 and will lend his name to a new MMA facility to be constructed by the team in his hometown of Sao Paulo.
