Abercrombie offers to pay Jersey Shore cast members to stop wearing their clothes
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NEW YORK (AP) - The Situation doesn't usually require a lot of motivation to lose the shirt. But Abercrombie & Fitch wants him to go one further - the company has offered to pay "Jersey Shore" cast members to stop wearing clothes carrying their brand.
Abercrombie & Fitch Co. said in a news release posted Tuesday that it's concerned that having Mike "The Situation" Sorrentino seen in its clothing could cause "significant damage" to the company's image.
Abercrombie says a connection to The Situation goes against the "aspirational nature" of its brand and may be "distressing" to customers. The Ohio-based retailer says it has offered a "substantial payment" to Sorrentino and producers of the MTV show so he'll wear something else.
The company says it also is making the offer to others in the hard-partying cast.
"It's a clever PR stunt and we'd love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television," MTV said in a statement.
Abercrombie & Fitch Co. said in a news release posted Tuesday that it's concerned that having Mike "The Situation" Sorrentino seen in its clothing could cause "significant damage" to the company's image.
Abercrombie says a connection to The Situation goes against the "aspirational nature" of its brand and may be "distressing" to customers. The Ohio-based retailer says it has offered a "substantial payment" to Sorrentino and producers of the MTV show so he'll wear something else.
The company says it also is making the offer to others in the hard-partying cast.
"It's a clever PR stunt and we'd love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television," MTV said in a statement.
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Mike "The Situation" Sorrentino has something to say about retailer Abercrombie & Fitch's offer to pay him to wear another brand's clothing on "Jersey Shore."
"Looks like Abercrombie got themself into a Situation!" the MTV reality star tweeted on Wednesday, followed by a link to a CNN finance article noting that the brand's stock had dipped by nine percent.
The retailer, whose outlets are known for their dark stores filled with loud music, said on Tuesday it would offer a "substantial payment" to The Sitch, or any of his castmates, as long as they stopped wearing the label's gear on "Jersey Shore."
Abercrombie said the series is "contrary to the aspirational nature of the brand."
Paul "DJ Pauly D" Delvecchio had his own comment, calling the brand out on Twitter for reportedly previously selling shirts with the "Jersey Shore" gang's famous catch phrase – GTL – gym, tan, and laundry.
"Hmmm if They Don't Want Us To Wear Those Clothes Why Make GTL Shirts #yourPRsux," he wrote, tweeting to a picture of an Abercrombie & Fitch T-shirt with "GTL" stamped on it above the word "Fitch."
"Looks like Abercrombie got themself into a Situation!" the MTV reality star tweeted on Wednesday, followed by a link to a CNN finance article noting that the brand's stock had dipped by nine percent.
The retailer, whose outlets are known for their dark stores filled with loud music, said on Tuesday it would offer a "substantial payment" to The Sitch, or any of his castmates, as long as they stopped wearing the label's gear on "Jersey Shore."
Abercrombie said the series is "contrary to the aspirational nature of the brand."
Paul "DJ Pauly D" Delvecchio had his own comment, calling the brand out on Twitter for reportedly previously selling shirts with the "Jersey Shore" gang's famous catch phrase – GTL – gym, tan, and laundry.
"Hmmm if They Don't Want Us To Wear Those Clothes Why Make GTL Shirts #yourPRsux," he wrote, tweeting to a picture of an Abercrombie & Fitch T-shirt with "GTL" stamped on it above the word "Fitch."