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In all honesty, what did WWE think was gonna happen? In what world will half an audience stand up and shove $10 monthly to watch a mediocre product? They have at least 4M viewers weekly and they expect half of that to buy the Network? Start small and work your way up.
How is that horrible?
The WWE Network is doing good considering the amount of content they put out. Also, the average PPV buy rate is far below 1,000,000 so they're technically selling more PPV's than ever before.
