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I think they care more about working out new business deals and getting those execs to say look they do more than just wrestle. The reason for going after names is to basically get more advertising and sponsorship agreements as they have pretty much expanded into every major outlet they can as a...
Because they have made a profit at everything with the WWE name on it (XFL and Body building didn't). They made made on their films, books, cd's, and merch. They also could cash in on advertising revenue instead of just having sponsors for the first time and letting Universal make the money off...
I'd love a game show with Bob Barker, Snoop Dogg's Fatherhood, Ball Up/And 1, Byte This, and Piper having his own show. They would be on my favorite network list behind USA, NBA TV, FX, ABC Family, CW, and TNT