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Actually no, only John Cena has a longer reign, by 380 days. CM Punk has topped everyone else though if it's only WWE, but WWE shares the same history with WWF since it's the same company.
Google Bob Backlund(inb4 Leo) and Bruno Sammartino, they have had the championship WAY longer, but congrats on CM Punk. Hope he keeps it longer, he's becoming interesting again.