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With the way WCW was losing money at the time, I doubt they could've gone to USA. It was Turner or bust. And that's only cause Ted Turner loved pro wrestling. Once he lost power, the writing was on the wall.
Blame Jamie Kelner. Bischoff and his group had every intention of keeping it around but once Kelner said WCW wouldn't be on TNT/TBS anymore, it was essentially useless property