Linda Mcmahon explains WWE's focus on kids

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chessarmy

Guest
Credit: PWTorch.com

Linda McMahon appeared at the UBS Media Conference in New York City this afternoon to describe the company’s strategy of getting kids hooked on WWE at a young age. Of course, the new WWE Kids Magazine and WWEKids.com website were brought up.

Linda McMahon described it as a "from the cradle to the grave" strategy to build generational loyalty to the WWE brand.

In an effort to paint a rosy picture of WWE’s strategy, she told a story about a set of parents telling WWE officials at a live event that they wouldn’t let their kid watch RAW until he raised his school grades on his report card from a C to a B.

This strategy is specifically why WWE has toned down it’s product from the Attitude era. While there are still many things on the show not suitable for children watching at home, it’s definitely family-friendly compared to the more often than not adult-oriented TNA product.

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The bold part is awesome :)

Thoughts?
 

chessarmy

Guest
^ (thanks to FK for the following info)

ECW 10/7/2008:

ECW Original Tommy Dreamer dances with Hornswoggle

TNA Bound For Glory 2008:

ECW Originals Team 3D put Abyss through a flaming table

nuff said...
 

MikeRaw

Guest
Ya, TNA is definatelly a bit more attitudeish, even though I prefer wwe.
One thing TNA and/or spike TV should stop doing, is censoring "ass" and some other small swear words. But either way, at least they say it. It's better than the "poopy" stuff wwe pulls.

Anyways, I guess that's what wwe thinks they need to do to attract more fans, time will tell if they're right though.
 

The Rated R CMStar

Guest
The thing is, TNA and WWE both go to extremes. TNA takes on one show so many damn bumps, so many hardcore matches, that they take away from a big spot.

In WWE, they practically don't have any real violence, however, that helps that when a big bump happens, it is seen as a really big deal (see the bladjob HBK pulled at GAB)
 

The Rated R CMStar

Guest
Hey, apparently sending people to hell, attacking people from behind in hotels, kissing strangers just because you're a giant and kicking people on the head is all kid friendly.

Hey, in which company was it that a guy dressed as a turkey?

Oh, and yeah, I am aware that on the other company a guy said a bunch of kids were his army and there's a midget growling to giants.
 

Airfixx

Guest
Regardless of who's got the more grown up product, someone should sticky this post just so that people can be redirected to Linda's statement every time they start bitching about it being for kids.....

THIS IS WHAT'S GOING ON..... DEAL WITH IT FFS!!!
 

Kizza

Guest
They should dress Hornswoggle up as a pixie if they REALLY want the kiddies tuning in.
 

Airfixx

Guest
How about they dress you in a gimp suit and job you out to the bwoy Horny'? ;o]
 

C4

Guest
The only problem with TNA is that they can't pull off the Attitude-ish thing.

I still think aiming the WWE product towards kids is a somewhat bad decision.
 

Evil Austin

Guest
Unfortunately I think that the wwe will be stuck like this until they feel like the kids are now teens and then they can up their products towards them. And sadely that won't be for atleast two years.