You don’t, actually. The profit in this scenario part because firing 100 people tomorrow to make it technically make a profit is the easy part. Having a successful product that tv coma knows want three shows from you and fans that’ll sell out venues in an hour is the hard part. There are decade old companies that maintain small overhead and cut roster spending all the time that wish they could have the success AEW is currently achieving. The thing is you can’t wrap your head around a man who already has so much money from other ventures he doesn’t care about the company making returns. It’s not why he does it. He loves what he does. That’s it.