UFC announces partnership with Logan Paul's PRIME drink

[Chris]

Logan Paul is getting into business with the UFC -- but he won't be fighting in the Octagon.

It was announced today that Prime, a sports drink founded by Paul and fellow YouTuber KSI, has formed a "multi-year global marketing partnership" with the UFC. The deal makes Prime the official global sports drink of the UFC.

The partnership will debut at February's UFC 284 pay-per-view. As part of the deal, Prime branding will be featured on UFC events. UFC, Paul, and KSI will also collaborate on original social media content.

Prime branding will be integrated into the UFC in the following ways:

As UFC’s new Official Global Sports Drink Partner, PRIME’s visibility will be highlighted by unprecedented branding in the Octagon at all UFC Pay-Per-Views and Fight Nights, as well as at Dana White's Contender Series and The Ultimate Fighter. The new branding will include ownership of the Octagon’s well-known ‘Red’ and ‘Blue’ corners, which will be re-named PRIME Hydration Recovery Zones. PRIME’s corner branding will also be included on the newly launched Octagon-shaped Cornermen Stool, which UFC has developed to coincide with its 30th anniversary celebration campaign this year.
PRIME will also be named the exclusive Presenting Sponsor for all UFC Pay-Per-View weigh ins, providing PRIME key brand placement during the UFC fight week event that highlights the importance of proper hydration. UFC will also provide PRIME with branding opportunities within UFC’s state-of-the-art Performance Institutes in Las Vegas and Shanghai, as the beverage company will be named an Official Partner of UFC Performance Institute and will become the Presenting Sponsor of the Performance Institute’s Hydration Stations.
Finally, the new partnership will offer a unique, first-of-its-kind marketing activation, as PRIME will be named an inaugural Presenting Partner of the UFC Foundation, an officially recognized 501(c)(3) non-profit organization. UFC and PRIME will strategically collaborate to develop a charitable youth program that will be administered in under-resourced communities.

"I’ve been a fan of UFC for as long as I can remember, so having the opportunity to partner with them and amplify the PRIME brand is a check off the bucket list,” Paul said in a press release. "Together, we are a global powerhouse and this collaboration is sure to extend far beyond the Octagon with an opportunity to give back in the process with the UFC Foundation."

Prime launched in 2022 and is a competitor to Gatorade.

After suffering a knee injury at Crown Jewel last November, Paul returned to the WWE ring as a surprise entrant in Saturday's men's Royal Rumble match. Paul made it to the final three before being eliminated by Cody Rhodes.

Paul eliminated Seth Rollins in the Rumble, which seems like it's going to lead to a future match between the two.

Logan Paul's Prime announces marketing partnership with UFC

Paul and KSI's Prime is now the official sports drink of the UFC.

www.f4wonline.com

 

[Bobby Barrows]

He's like a cockroach, he's fucking everywhere my god.

 

[Deezy]

That'll stop Jake Paul's Fighter Union talk.