'Girl With the Dragon Tattoo' DVD Sparks Confusion in Some, Deja Vu in Others
"The Girl With the Dragon Tattoo" DVD release has created the sort of mystery that even Lisbeth Salander might have trouble solving.
In an eye-catching packaging move, Sony Pictures released the DVD with crudely scrawled lettering to appear that the disc had been burned and perhaps pirated (on a blank, Sony-brand DVD, natch). Fairly clever -- and fitting, given that the main character of the Rooney Mara/Daniel Craig film, Lisbeth Salander, is a tattooed, punked-up computer hacker.
But the packaging for the DVD (which was released Tuesday) has also created confusion among some -- at least, presumably, to Redbox customers. Redbox felt compelled to put a message on its web site informing its clientele that they were not, in fact, renting a pirated disc.
"RENTERS: The handwritten look on the disc of this movie is legitimate and is intended to look like a burned DVD," the message reads.
Apparently, those confused by the packaging never rented the 2007 DVD release "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan." Otherwise, they probably would have been prepared for the shock -- because the 20th Century Fox DVD employed the exact same gimmick.
Perhaps the sequel to "The Girl With the Dragon Tattoo" should ditch Mikael Blomkvist for fellow journalist Borat Sagdiyev.
The Wrap
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