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You'd think so but they've profited more than they've lost, granted not much more but "The Call" made them $55 million dollars of profit for the studios which accounts for more than their bigger losses combined.
I imagine there will be tons of low budget horror and action films coming which will make them at least $2 million profit; that adds up to quite a bit extra cash to keep some minor cash flow outside of the actual events themselves for the promotion.
WWE Studios releases low-budget films that make profit (even if it is a small one) is the thing and if they release enough ones that will pull in those viewers then they will end up making their success slowly but surely in films done by smaller companies. You only partner with those companies...
The first movie is "Vendetta" starring Big Show is done by the Soska Twins who were the directors of "See No Evil 2" Starring Kane and the 2013 version of American Mary.
http://variety.com/2014/film/news/wwe-signs-six-picture-deal-with-lionsgate-1201188647/...
