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If it was no different than the last one then I really don't get the huge deal over it. They just happened to promote this one much better it seemed but didn't think it'd result in it selling this much.
Good lord 1 billion in sales. From causing people to steal this game and resell them to selling this much this is like the video game version of crack or something.
Funny thing about phones these days is that the calling somebody on it is not even the most used thing half the time so I don't expect this to be any different though it is a creative idea I must say.