Thanks, definitely bookmarking that.
If they can Aries-turn Dolph, not really changing anything about him, just having him be a showoff because "that's what the fans want to see", that would be fine. Turn Daniel Bryan face, there's no reason to keep him heel.
Keeping Punk face is fine. It worked before, but just let him do something interesting.
But it's easier to build a main-event face if they have solid heels, so turn the Main Event Mafia (Cena, Sheamus, Orton, HHH) into a big heel stable, since all of them were better as heels anyway and they are even booked like heels now. You can even rip off the Main Event Mafia storyline from TNA, except have a good payoff with the heels getting heat, the young talent staying relevant, then eventually banding together to prove they are the future.