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AXS wanted to bring NJPW back to its network but NJPW turned them down. It states, "the issue with AXS came down to not expanding their brand on other platforms if they were signed back to AXS TV and locked down to a contract with them. WIth Roku, NJPW has that opportunity to expand their company on the US market."
NJPW Turns Down AXS TV Deal In Favor Of ROKU - Details (ewrestlingnews.com)
NJPW Turns Down AXS TV Deal In Favor Of ROKU - Details (ewrestlingnews.com)