Fightful has learned that many UpUpDownDown creators are holding out

[Canadian Dragon]

 

[Chris]

By creators do they mean like...Cesaro? Or behind the scenes people? I've always been very confused how the channel actually works tbh bc Xavier has said WWE has always owned it but it clearly has some more freedom than a lot of things just basing it off the fact Breeze was allowed allowed keep appearing for BOTB after his release.

But I mean yeah if WWE owns it but Xavier has to get his own people to help make the content without WWE providing them then that's a bit unfair I guess

 

[Canadian Dragon]

I'm assuming this is also referring to Xavier himself. And I mean, also the fact they keep firing people that are on the show and expecting him to just carry on creating the same amount could be an issue.

 

[Chris]

I'm assuming this is also referring to Xavier himself. And I mean, also the fact they keep firing people that are on the show and expecting him to just carry on creating the same amount could be an issue.

The headline makes it seems like they're white knighting Xavier tbh which is what strikes me as so weird also I have no idea who else is a content creator other than literally him and Cesaro, Breeze used to do his own stuff too and maybe Cole as well but I think his solo stuff was on his own channel

 

[Canadian Dragon]

The headline makes it seems like they're white knighting Xavier tbh which is what strikes me as so weird also I have no idea who else is a content creator other than literally him and Cesaro, Breeze used to do his own stuff too and maybe Cole as well but I think his solo stuff was on his own channel

yeah the wording is super weird

 

[Chris]

There's been no new videos for almost a month so there's SOMETHING there at least. I just wanna know how the channel even operates at this point though lol

 

[Dale]

There's been no new videos for almost a month so there's SOMETHING there at least. I just wanna know how the channel even operates at this point though lol

In case you haven't noticed, there hasn't been much content posted to WWE's gaming channel, UpUpDownDown, and there's a good reason for that.

Fightful has learned that many of the content creators associated with UpUpDownDown has stopped making content for the brand in solidarity with Xavier Woods, as they felt he was getting taken advantage of by a bad deal with UpUpDownDown. We're told they don't plan on posting new content until Woods gets a better deal.

WWE now owns the brand, with Woods selling it years ago. Still, those that appear on the content on the shows are paid. Those that we've spoken to on WWE's Digital end said that they agreed Woods should have been paid more for growing the channel and encouraging more new faces to be involved, completely separate of the acquisition years ago that put it in WWE's hands.

It was stressed that this doesn't mean the end of UpUpDownDown, and ideally, things would resume as normal if the situation was rectified. In the meantime since we began working on this story, Mia Yim was actually released from WWE. In the past, Tyler Breeze and Jessamyn Duke worked on new deals to remain with UpUpDownDown, while Adam Cole departed as he signed with AEW.

So he sold it years ago, the value has gone up since and now they want him to have a better deal for his appearances / work he puts in for it.

 

[Chris]

Breezy and Jessamyn signing separate UUDD deals is wild lmao

 

[Deezy]

So I guess this means Woods isn't getting my Mania pitch.

 

[Dale]

 

[Chris]

Yeah this is what I thought Xavier said a few months back but I wasn't sure. Doesn't make much of a difference to me whether they always owned it or just bought it early on if they've owned it 99% of the time anyway

 

[Canadian Dragon]

too lazy to find it atm but there was also some fightful select excerpts saying basically Woods is making fuckall off of it and ppl working on arent down for it any more (im obviously paraphrasing here)

 

[Dale]

Yeah this is what I thought Xavier said a few months back but I wasn't sure. Doesn't make much of a difference to me whether they always owned it or just bought it early on if they've owned it 99% of the time anyway

Yeah the point still seems to stand whether he owned and sold it or wwe owned it from the start in that it's grown into something much bigger and feel he deserves compensating for it.

 

[Canadian Dragon]

 

[Dale]

​

King Xavier Woods reportedly makes “little to no” additional money from the UpUpDownDown YouTube gaming channel that he built up for WWE.

As reported on Tuesday, there are reportedly behind-the-scenes issues with WWE’s UpUpDownDown channel as many of the content creators have stopped creating content in solidarity with channel founder Woods due to a feeling that he’s being taken advantage of by a bad deal. It was noted that the creators do not plan on posting new content until Woods gets a better deal from WWE. The report stressed that this does not mean the end of UUDD, and ideally, things will resume as normal if the situation is rectified. You can click here for the original report.

In an update, word now is that Woods sees little to no additional money at all from the UUDD channel, and his hosting duties for G4, according to Fightful Select. It was noted that UpUpDownDown work is applied towards Woods’ downside guarantee with WWE. This was not clear, but it was indicated that Woods’ G4 duties are tied in with his WWE contract, although it seemed like they were separate when the gig was first announced in November 2020. It was also said that the rest of the regular UpUpDownDown cast also had their channel earnings applied to their downside guarantees with WWE.

Woods reportedly decided to hold out from creating new UUDD content until he got a deal for the channel, which shocked many people involved as it was assumed that not only did he have a separate UUDD deal in place, but that he was doing well from it. It was noted that those close to the situation believe Woods “has not seen an extra dime” from the channel he built up for WWE, which currently has 2.27 million subscribers.

The original report on Tuesday mentioned how Woods sold the UpUpDownDown brand to WWE years ago, but we noted that this apparently was not the case as he tweeted earlier this year that WWE has always owned the channel. The updated report clarifies that WWE has always owned the channel as at no point did Woods own it, and it actually took a long time to green-light the project in general.

Regarding UpUpDownDown talents pausing content in solidarity with Woods, word is that the UUDD cast members all feel a sense of loyalty to Woods for putting them on the platform, and pushing for them to have a presence on the brand. It was also said that virtually every source speaking on the situation is taking Woods’ side.

There is said to be no WWE creative heat on Woods for the UUDD debacle as his King of the Ring win and the current feud with WWE Universal Champion Roman Reigns have happened while the hold-out is going on.

The UpUpDownDown YouTube channel launched in March 2015 and currently has 2.27 million subscribers with 411,884,340 video views. There has been no new content added since the story broke on Tuesday, and only 8 videos have been posted since October 1.

King Woods is scheduled to face Reigns in a non-title match on Friday’s SmackDown with the winner taking control of the blue brand, but WWE has not elaborated on that stipulation.