Discovery Networks very happy with TNA Impact Wrestling

[Lover Boy]

DESTINATION AMERICA SCORES BIG WITH FIRST MONTH OF PREMIERES FOR IMPACT WRESTLING

More than four million viewers tune in during first four weeks of premieres

(Silver Spring, MD) - Destination America recorded its best January ever in Prime HH delivery with premieres of Impact Wrestling. The all-new season kicked off on Wednesday, January 7th, with Impact Wrestling LIVE, ranking as Destination America’s best Wednesday evening in network history for delivery of M25-54. The show also ranked as the 6th most social television program for the evening with #DestinationIMPACT reaching a collective 73M impressions on Twitter.

Premieres of Impact Wrestling settled into their regular Destination America timeslot on Fridays beginning Friday, January 16th. For the month of January, Impact Wrestling ranked as the #9 series in ad-supported cable for delivery of M25-54 on Friday nights. On Friday, January 23rd, the network garnered its highest rated and most watched Friday evening in network history for delivery of P25-54 and M25-54, ranking as the #3 sports telecast in cable (behind only NBA Basketball and the X Games on ESPN) and out-delivering networks including A&E, NGC, ESPN2, TNT and FXX among M25-54.

Throughout January, Impact Wrestling posted record-breaking numbers, delivering an average of 276K viewers among P25-54.

Continuing to build momentum, Destination America’s Impact Wrestling recorded its best premiere to date on Friday February 6th delivering an average of 345k P25-54, while earning a 0.85 rating among M25-54. Since premiering on the network in January 2015, 4.2M unique viewers have watched Impact Wrestling on Destination America.

http://corporate.discovery.com/

Delighted with this news honestly. The biggest thing now is to push on from this and keep improving and improving, keep bringing in more fans while improving the product at the same time. I really hope DA backs TNA with advertisements and promotion, it looks like atm they really are which is great to see.

 

[Fuji Vice]

0.85 is pretty good considering the network they're on is much smaller, though at the same time one could attribute the rating to their normal fan base tuning in. Still, it's good to see the move to a smaller network hasn't affected their averages.




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[Lover Boy]

0.85 is pretty good considering the network they're on is much smaller, though at the same time one could attribute the rating to their normal fan base tuning in. Still, it's good to see the move to a smaller network hasn't affected their averages.




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If the product keeps improving they will hopefully bring in more casual fans or potentially fans looking from an alternative to WWE which would of course boost up the rating.

Just not messing up the product is the main thing.